Bu belge ALTİD'in tüm sosyal medya kanalları için hazırlanmış standart gönderi şablonlarını içermektedir. Her şablon, kurumsal renk paleti (Mediterranean Navy, Saffron Gold, Mediterranean Turquoise, Alanya Terracotta) ve tipografi sistemi (Cormorant Garamond başlıklar / Lato metin) ile tam uyumludur. SVG dosyaları ölçeklenebilir formattadır — Adobe Illustrator, Figma veya Inkscape ile düzenlenebilir.
4
Platform
Şablonu
Şablonu
Navy#1B2E5E
Turquoise#1A9BC8
Terracotta#C4421A
Gold#E8920A
Olive#5A7A3A
Sand#F5EDD8
Charcoal#2A2A2A
Display / Headlines
Cormorant
Garamond
Garamond
Weight 600–700 · Tracking -0.02em · Line height 1.1–1.2
Body / UI / Labels
Lato — clean, modern, versatile.
Weight 300 (light) to 700 (bold).
Letter-spacing: wide for labels.
Weight 300 (light) to 700 (bold).
Letter-spacing: wide for labels.
Weight 300–700 · Tracking 0–0.12em · Line height 1.4–1.65
1
Instagram Square Post 1080 × 1080 px
Platform & Format
1080 × 1080 px — 1:1 square
Content Use Cases
Tourism highlights · Event announcements · Member spotlights · Seasonal campaigns
Key Design Elements
Navy gradient overlay on photo · Woodcut logo emblem (top-left) · Saffron gold accent line · Turquoise wave divider · Headline in Cormorant Garamond 72px
Content Guidelines
- Headline: max 4–5 words, Cormorant Garamond Bold
- Sub-headline: date / topic / category in Lato Light, ALL CAPS
- Body line: max 60 characters, single line preferred
- Use high-contrast landscape or seascape photos
- Ensure subject matter is in upper 60% of frame (gradient covers lower portion)
Avoid
- More than 3 brand colors in a single post
- Saffron Gold as a large background area
- Text over non-navy portions of the photo
- Smaller than 24px body text
- Logos or watermarks from partner organizations overlapping the emblem area
2
Instagram / Facebook Story 1080 × 1920 px
Platform & Format
1080 × 1920 px — 9:16 vertical
Content Use Cases
Time-sensitive events · Countdown announcements · Flash promotions · Tourism inspiration · Hotel openings
Key Design Elements
Dual gradient overlay (navy top + bottom, clear middle) · Gold event badge pill · Large display headline 110px · Terracotta + turquoise wave footer · Safe zone respected for UI controls
Content Guidelines
- Keep critical content between y=250px and y=1650px (UI safe zone)
- Headline: 2 lines max, large Cormorant Garamond 110px
- Event badge: category or type in Lato Bold, ALL CAPS
- Use full-bleed vertical portraits or close crop seascape
- Bright, high-saturation photos work best against navy overlay
Avoid
- Placing key content in top 250px (Instagram UI covers it)
- Placing key content below y=1650px (navigation bar area)
- More than 2 lines of body text
- Dark or muddy background photos (overlay will obscure detail)
3
Facebook / LinkedIn Post 1200 × 630 px
Platform & Format
1200 × 630 px — 1.91:1 landscape
Content Use Cases
Institutional press releases · Sector news · Annual reports · Tourism statistics · Partnerships & agreements · Member certifications
Key Design Elements
Split layout: photo left / navy panel right · Horizontal fade overlay · Category tag with terracotta accent · CTA button in Saffron Gold · Olive + turquoise wave footer
Content Guidelines
- Headline: 2 lines max, 62px Cormorant Garamond Semi-Bold
- Body: 2 sentences max, Lato Light 20px
- Category tag: sector area in Lato Bold, ALL CAPS + letter-spacing
- CTA button: action verb first ("Daha Fazla →", "Kayıt Ol →")
- Photo: portrait orientation works best in the left half; faces should appear in right 40% of photo area
Avoid
- Removing the terracotta corner accent (brand anchor)
- Using olive green as text color anywhere
- Turquoise text on navy backgrounds (insufficient contrast)
- More than one CTA button per post
- Long URLs in visible text — use short links
4
Twitter / X Post Card 1200 × 675 px
Platform & Format
1200 × 675 px — 16:9 landscape
Content Use Cases
Key statistics & data · Quick news flashes · Quotes from leadership · Occupancy rates · Visitor numbers · Sector benchmarks
Key Design Elements
Aegean Sand background with diagonal texture · Navy header bar · Turquoise accent rule · Right-side navy stat box with Gold headline number · Terracotta accent line · Clean two-column layout
Content Guidelines
- Left column: main narrative headline (2 lines) + 2-line body
- Right stat box: one primary metric large (e.g. %87) + one secondary metric
- Source line: always cite data source below stat box
- Category tag: use to orient reader immediately (Turizm, Sektör, Duyuru, etc.)
- Footer hashtags: max 3, relevant to content (#Alanya, #Turizm, #ALTID)
Avoid
- Replacing Sand background with pure white (breaks warm brand feel)
- Omitting source citation on statistical posts
- Using Saffron Gold for large background fills
- More than two data points in the stat box
- Diagonal texture pattern on colored backgrounds (visibility issue)