PRELIMINARY SCIENTIFIC PROGRAM
FRIDAY, DECEMBER 18, 2009
SPA & HISTORY
10.00 – 11.00
Session Chair Prof. Dr. Emine G. NASKALİ
Prof. Dr. Hakkı ACUN
Bathing and Hamams in Anatolia in Antiquity Fikret K. YEGÜL
Cleanliness in Turkish Culture by Emine G. NASKALİ
The Tradition of Bathing in the Ottoman Empire by Hakkı ACUN
The Place of History in the SPA Concept by C. Rumi ÇELEBİ
WATER
11.00 – 12.00
Session Chairs Dr. Masaru EMOTO*
Lecturer Gülseren ÇETİN
The Hidden Message of Water Masaru EMOTO*
Water in Turkish Art Vildan ÇETİNTAŞ
Water and Our Health Mustafa TAYAR
Water Maintenance Gülseren ÇETİN
SPA & WELLNESS TRAINING
12.00 -13.00
Session Chair Prof. Dr. Ayten ULUSOY
Prof. Dr. Cemal ÇEVİK
Gazi University SPA Management Training Program Şehriban ATEŞ
SPA Therapist and Management Training in France Jean Eric KNECHT
Wellness Consultancy Certificate Program in Germany Mehmet H. ERGÜVEN
Acupuncture Training and Problems in Türkiye Cemal ÇEVİK
LUNCH
(SATELLITE SYMPOSIUM – I)
13:15 – 14:00
Mr. Masaru EMOTO Book Signing Hour
14:00 – 14:30
SPA MARKET
14:30 ‐ 15:30
Session Chair Assoc. Prof. Dr. Zeynep KUŞLUVAN
Ms. Lynne W. McNees*
World SPA Market and Trends 2009 Lynne W. McNees*
Turkish SPA Market and Trends 2009 Cengiz YÜCEL
Domestic Tourism Demand Profile in Türkiye Zeynep KUŞLUVAN
What is Destination Marketing? Mehmet H. ERGÜVEN
SPA MANAGEMENT
15:30 ‐ 16:30
Session Chairs Prof. Dr. Mary TABACCHI
Assoc. Prof. Dr. Mehmet YEŞİLTAŞ*
Basic Principles of SPA Management Rıfat AYTAR
The General Manager Profile of Hotel Enterprises in Türkiye Mehmet YEŞİLTAŞ*
SPA Management Strategies Mary TABACCHI
Quality Management in Hotel SPA Management Muharrem TUNA
NEO‐SPA
16:30 ‐ 17:30
Session Chair Dr. Orhon UZEL
Ms. Mila ALEXANDROVA
SPA Design Concepts Ayşe & C. Rumi ÇELEBİ
New SPA Products Mila ALEXANDROVA
New SPA Devices and Equipment Orhon UZEL
SPA Architectural Designs Ayhan GEVELİ