ALTİD
The official logo, color palette, typography and templates of Alanya Turistik İşletmeciler Derneği. Use these files whenever you represent the association in print, on screen or on social media.
Download the complete package (.zip)Logo
A woodcut-style emblem that encodes five references of Alanya: the castle tower, Mediterranean sunlight, coastal nature, the beach and the sea. Use the full-color mark wherever possible; the grayscale and black & white variants are for single-color and print-constrained contexts. Place the logo only over backgrounds you control, since its silhouette is transparent.
Color palette
Every color has a referent in Alanya: deep sea at dusk, shallow coastal water, the Kızılkule walls, the midday sun, the Taurus mountains. Navy dominates all materials; the other colors support it.
Mediterranean Navy
- HEX
- #1B2E5E
- RGB
- 27, 46, 94
- CMYK
- 71 / 51 / 0 / 63
- Pantone
- 281 C
Logo wordmark, primary headlines, navigation, footer backgrounds, official correspondence headers.
Mediterranean Turquoise
- HEX
- #1A9BC8
- RGB
- 26, 155, 200
- CMYK
- 87 / 23 / 0 / 22
- Pantone
- 7459 C
Section dividers, illustration fills, hero accent backgrounds, maps, wayfinding elements.
Alanya Terracotta
- HEX
- #C4421A
- RGB
- 196, 66, 26
- CMYK
- 0 / 66 / 87 / 23
- Pantone
- 7526 C
Heritage content, event callouts, castle illustrations, warm background panels, secondary calls to action.
Saffron Gold
- HEX
- #E8920A
- RGB
- 232, 146, 10
- CMYK
- 0 / 37 / 96 / 9
- Pantone
- 1375 C
Primary accent and calls to action, gastronomy content, sunshine visuals, badges and tags. Large text only.
Taurus Olive
- HEX
- #5A7A3A
- RGB
- 90, 122, 58
- CMYK
- 26 / 0 / 52 / 52
- Pantone
- 364 C
Mountain and nature content, eco-tourism, agricultural and gastronomic contexts. Never as text color.
Aegean Sand
- HEX
- #F5EDD8
- RGB
- 245, 237, 216
- CMYK
- 0 / 3 / 12 / 4
- Pantone
- —
Page and document backgrounds, card and panel fills. Preferred over pure white.
Deep Charcoal
- HEX
- #2A2A2A
- RGB
- 42, 42, 42
- CMYK
- 0 / 0 / 0 / 84
- Pantone
- Black
All body text, captions and footnotes; the only permitted body text color.
Do
- Let Mediterranean Navy dominate every layout.
- Use Aegean Sand instead of pure white as a warm background.
- Set body text in Deep Charcoal only.
- Keep Olive for thematic nature and gastronomy contexts.
Avoid
- Terracotta on Saffron Gold backgrounds.
- Navy text on Turquoise, unless using a light tint.
- Olive as text color on light backgrounds.
- More than three brand colors in a single layout panel.
- Saffron Gold as a large-area background.
Typography
Two typefaces, both free under the SIL Open Font License and served from Google Fonts.
4rem / 64px · 1.1
3rem / 48px · 1.2
2.25rem / 36px · 1.2
1.75rem / 28px · 1.3
1.375rem / 22px · 1.3
1rem / 16px · 1.65
Icons and favicons
Square app icons and browser favicons keep the cropped-sun composition so they fill an opaque square. The complete package also contains the iOS and Android icon sets and the web manifest.
Brand presentation
The full brand story, logo rationale and usage guidance in one presentation.
Social media templates
Editable SVG post templates sized for each platform. Open them in any vector editor, replace the text and export to PNG or JPG.
Instagram / Facebook Feed
1080 × 1080 px
SVGInstagram / Facebook Stories
1080 × 1920 px
SVGFacebook / LinkedIn Feed
1200 × 630 px
SVGTwitter / X
1200 × 675 px
SVG