The Tourism Evaluation Panel, organized for the second time this year by the Alanya Tourist Operators Association (ALTİD), was held at the Eftalia Resort Hotel with wide participation from industry representatives.
In the panel organized under the moderation of ALTİD President Cem Özcan, Pegas Touristik Contract Director Gülin Kocakaya, TUI Türkiye Product Purchasing Manager Göksal Kaynak, and TatilBudur Deputy General Manager Mustafa Kemal Çubuk made evaluations regarding the current state of the tourism sector and expectations for the upcoming period.
ALTİD President Cem Özcan, who delivered the opening speech of the panel, shared current data regarding Alanya tourism with the participants, conveying a general evaluation of the 2025 season and forecasts for the 2026 season. Drawing attention to Alanya's tourism potential within the Antalya region, Özcan stated that with approximately 540 accommodation facilities, it holds more than 20 percent of the facilities in the region, and with a capacity of 160 thousand beds, it holds a share of approximately 25 percent. Stating that the average occupancy rate in the 2025 season was realized at levels of 70 percent, although it varies according to facilities and sub-regions, Özcan emphasized that the problems facing the sector must be evaluated with collective intelligence, saying, "If we do not lay our problems on the table, we cannot find solutions."
During the panel, the Russian market was evaluated by Pegas Touristik Contract Director Gülin Kocakaya, while current analyses regarding the German, British, Polish, and Dutch markets were shared by TUI Türkiye Product Purchasing Manager Göksal Kaynak. TatilBudur Deputy General Manager Mustafa Kemal Çubuk provided comprehensive evaluations regarding the current state of the domestic market, its strategic importance, and consumer trends.
The program also addressed the performance of competing destinations, 2027 season reservation expectations, guest feedback, and market dynamics together with industry representatives. Participants exchanged views on strategies that will increase the competitiveness of Alanya tourism.
The panel concluded after plaques were presented to Mehmet Aydıncı on behalf of the host Eftalia Resort Hotel, and to panelists Gülin Kocakaya, Göksal Kaynak, and Mustafa Kemal Çubuk for their contributions.
ALTİD President Cem Özcan stated that they will continue sector meetings that will add value to Alanya tourism, and thanked all members and stakeholders who participated in the program.