Visitors frequently access social media platforms, and this should be recognized as a new opportunity. It is possible to provide benefits through digital guidance, as 90% of internet users trust reviews, while only 14% trust advertisements. Therefore, businesses need to use social media effectively. 69% of German travelers use travel reviews, and they use travel agencies during the reservation process. In general, travelers and those making travel decisions primarily use Google and Google Maps, followed by the preferred region or location, the hotel's website, and websites where videos about the hotel are published. They spend an average of 9 hours online, and it is important to emphasize that this potential can be beneficial if used correctly. A study of internet users showed that 87% use online resources to increase safety, 86% to obtain accurate information, 82% to reduce risks, and 81% to facilitate decision-making. Holidaycheck stated that positive reviews are more important than negative reviews. Holidaycheck, as a communication platform, noted that providing feedback to reviews, sharing news related to information sharing, and including hotel profile information would be much more beneficial. Providing more information to facilitate communication, including new hotel images in relevant sections, and having a newsletter-style format would generate more revenue.