Following contacts established by ALTAV officials at a tourism fair in Belgrade, Serbian pop star Milica Pavlovic arrived in Alanya with her team to begin preparations for a music video shoot. ALTİD Secretary General Elvan Güneş stated that this video project will make a significant contribution to promoting Alanya, particularly in the Balkan and Russian markets, and will positively impact tourism between the two countries. It was also noted that Milica Pavlovic's music videos on YouTube have been viewed by millions, and that the artist previously appeared in a music video titled "Istanbul."

Milica Pavlovic, a Serbian pop star who made contact with officials from the ALANYA Tourism Promotion Foundation (ALTAV) at an international tourism fair held in Belgrade, the capital of Serbia, has arrived in Alanya with her team to conduct preliminary work for the music video she will be shooting. The pop star, who is followed in the Balkans and Russia, will shoot her music video in Alanya, which will make a significant contribution to the region's promotion. Elvan Güneş, a member of the ALTAV Board of Directors and General Secretary of the Alanya Tourism Operators Association (ALTİD), made a statement regarding the music video project, stating that it will make a very important contribution to Alanya's promotion, especially in the Balkans and Russia.
‘WE WILL REACH MILLIONS’