The BELEK Workshop event will be held on March 30, 2009, within the Rixos Premium Hotel. Within the scope of the program, topics such as Turkey's crisis management, the importance of the German market, touristic flight perspectives, and Turkey's marketing strategy will be addressed. The event will also feature various speakers and discussions on the touristic attractions of the Antalya region and guest expectations.

fvw BELEK Workshop
March 30, 2009
Rixos Premium Hotel
09:30-18:00 Hours
09:30 – 10:00
Opening Mr. Klaus Hildebrandt, fvw Editor-in-Chief
Speech: Mr. Sururi Çorabatır (President of Aktob)
Mr. Ahmet Barut (President of Türofed)
Mr. Alaaddin Yüksel (Governor of Antalya)
10:00 – 10:20
Turkey’s way of managing the crisis
Vural Öger, Chairman of the Board of Öger Tours
10:20 – 10:40
Why does the German market hold great importance this year?
Mr. Talha Görgülü, Chairman of the Board of Kayı Group
10:40 – 11:10
Mr. Günter Ihlau, DRV Board Member and TUI AG Head of International Relations
11:10 – 11:40
Coffee break
11:40 – 12:10
Mr. Paul Schwaiger, SunExpress General Manager
12:10 – 13:00
Discussion: How will Türkiye cope with the economic crisis as a destination?
How do tourism professionals evaluate the future of the Turkish Riviera?
Mr. Ahmet Barut (Türofed), Mr. Teoman Odabas (TUI Türkiye), Gerald Weitgasse Thomas Cook Representative, Mr. Hicabi Ayhan (FTI)
13.00 – 14.30
Lunch break
14:30 – 15:00
Guest Reviews: Methods for hoteliers to monitor and manage the opinions expressed by guests on the Internet.
Mr. Benjamin Jost, TrustYou
15:00 – 15:30
Türkiye’s Marketing Strategy
Mr. İbrahim Yazar, Deputy General Manager of Promotion at the Ministry of Culture and Tourism
15.30 – 16.30
Tourist attractions of the Antalya region
What do the regions offer, which groups do they target, and what innovations are there?
- Alanya
Ms. Gülçin Güner
- Antalya Center, Lara, and Kundu
Mr. Erkan Yağcı
- Kemer
Ms. Yeliz Gül Ege
- Side
Dr. Cenk Halil Bayaz
- Belek, Golf Holiday in the Turkish Riviera
Mr. Bekir Akkaş
16:30 – 17:00
Coffee break
17:00– 18:00
Closing Discussion: What kind of expectations do guests have for holidays in Türkiye?
Mr. Volkan Şimşek (Majestic Hotels), Mr. Hüseyin Baraner (ETTC) and three travel agency representatives