Burhan Sili, Chairman of the Alanya Tourism Operators Association (ALTİD), said, "As TÜROFED, we have signed a cooperation protocol with Google Türkiye. We need to show interest in and invest in the digitalization process of the sector."
The signing ceremony for the Cooperation Protocol prepared between the Türkiye Otelciler Federasyonu (TÜROFED) and Google Türkiye, attended by the Minister of Culture and Tourism, Mehmet Nuri Ersoy, has been completed. At the ceremony, Alanya was represented by Burhan Sili, a member of the TÜROFED Board of Directors and the President of the Alanya Touristic Operators Association (ALTİD), along with the Türkiye Turizm Tanıtım ve Geliştirme Ajansı (TGA). President Sili, in his statement, said, "We all know the importance of digital marketing in tourism in recent times. Digital platforms became even more important during the pandemic. In this regard, I value our cooperation with Google Türkiye and believe that it will make significant contributions to our tourism sector and our hotel operators. The future world and marketing channels are being built on digitalization. We need to pay attention to this, show interest, and invest in it. I congratulate TÜROFED President Sururi Çorabatır and the members of the board of directors for their contributions."