Alanya Mayor Adem Murat Yücel met with tourism professionals for breakfast. The meeting, hosted by Yücel, was attended by Burhan Sili, Chairman of the Alanya Tourism Operators Association (ALTİD); Bilal Korkmaz, Chairman of the Regional Executive Board (BYK) of the Association of Turkish Travel Agencies (TÜRSAB) Alanya; hotel operators; travel agency managers; Alanya-Gazipaşa Airport (GZP) officials; and department heads from the Alanya Municipality. At the meeting, evaluations were made regarding the 2021 tourism season, and expectations for 2022 were discussed. **MAYOR YÜCEL: THE PROJECT FOR STANDARDIZING COASTAL CAFÉS WILL BEGIN NEXT WEEK.** Alanya Mayor Adem Murat Yücel informed the participants about the work carried out by the Alanya Municipality throughout the year to improve the city. He stated that the project to standardize the cafés located on Alanya's beaches, from Demirtaş to Okurcalar, would begin next week. Mayor Yücel said, "We want to create a more organized beach area by eliminating the chaos that exists. There are a few obstacles, but we will overcome them and begin work next week." **'WE WANT TO PRESERVE ALANYA'S VALUES.'** Mayor Yücel, evaluating the work being done and planned for the controlled growth of Alanya, stated that they were working to prevent the demolition of apartment hotels and their conversion into residential buildings. Mayor Yücel said, "In the last 10 years, tourism facilities have been demolished and converted into residential buildings. The demolition of apartment hotels, which are preferred by Scandinavian tourists, has negatively affected Alanya's tourism. We are concerned about the demolition of these hotels and want to take measures to ensure that apartment tourism continues. We want to preserve the values of Alanya, which is one of the safest cities in the world." **ALTİD CHAIRMAN SİLİ: WE SUPPORT THE PROJECT FOR STANDARDIZING COASTAL CAFÉS.** ALTİD Chairman Burhan Sili stated that they support the project to implement a standardized café system on Alanya's beaches. "No one has expressed a negative opinion so far. We urge everyone to support the Alanya Municipality so that our beaches can become more organized," he said. Sili also commented on the 2022 season, saying, "Despite being one of the leading tourism cities in the world, one of Alanya's main problems is being defined as an 'inexpensive holiday destination.' Considering the recent fluctuations in exchange rates and inflation, we need to carefully plan our pricing policies. In this effort to maintain the balance between price and quality, we all share this responsibility, including accommodation providers and travel agents. We must be aware of our potential and contribute more to the regional and national economies." **BILAL KORKMAZ: A 30 PERCENT INCREASE IS EXPECTED IN THE EUROPEAN MARKET.** TÜRSAB Alanya BYK Chairman Bilal Korkmaz informed the participants about the recent tourism congress, stating that "The President of the European Tour Operators Association said that there is an expected 30 percent increase in the European market for Turkey. If nothing negative happens, we expect to have a good season, according to these projections." **"RUSSIAN TOURISTS WILL BE AT THE FOREFRONT IN 2022; THE EUROPEAN MARKET IS WAITING FOR MARCH."** Travel agency representatives, providing the participants with the latest figures for the markets they serve, announced that 2022 would be better than 2021. While the Russian market is expected to remain at the forefront in 2022, an increase is expected in the Baltic market, and the figures for the European market will be finalized in March.