During the festival held in the region where museums are densely located, the Frankfurt Museums were visited free of charge. This year's guest of honor, New Zealand, offered examples from its local cuisine as well as live music and dance performances with music groups and DJs.
Traditional dragon boat races were organized within the scope of the festival. The closing ceremony was held amidst a very large crowd, accompanied by music and fireworks displays.
Participating in the festival within the framework of the Frankfurt Cultural and Promotional Attaché, Alanya, Antalya, Kemer, Side, Manavgat, and various hotels also participated, conducting regional promotion on a 100 m2 stand area.
The museum festival, in which Türkiye participated as an honored guest in 2008, is an extremely productive promotional event where destinations can reach consumers directly, and where visitor education and income levels are high. Participating in the festival activities, which are supported by Culture and Promotion Counsellors, with rich promotional products will provide a great contribution to businesses and destinations.