With the contributions of the Alanya Tourism Promotion Foundation (ALTAV), Serbian singer Ana Kokiç filmed the music video for her song "New Day" in Alanya Kızılkule, Alanya Shipyard, and Demirtaş Neighborhood. ALTAV board member Elvan Güneş stated that Kokiç's popularity and the video's permanence on the internet are valuable for the promotion of the district. Ana Kokiç expressed that she considers Turkey her second homeland and Alanya her home, noting that the people of Serbia love Alanya and Turkey.

The filming of Kokiç's song "New Day," who came to Alanya with the contributions of the Alanya Tourism Promotion Foundation (ALTAV), was carried out in historical sites and archaeological areas. On the first day of filming, Ana Kokiç appeared before the camera at the historical Alanya Kızılkule and Alanya Shipyard, and on the second day, she rode a horse on the beach in Demirtaş Neighborhood. Stating that she had visited Turkey before but this was her first time in Alanya, Kokiç said, "I see Turkey as my second homeland and Alanya as my home. I am very happy to be in Turkey. After coming here, I became passionately attached to Turkey. The people are very hospitable and kind. My days here are also passing very beautifully."
'EVERYONE KNOWS ALANYA'
Explaining that Alanya is a well-known city in her country, Kokiç spoke, "I met Elvan Güneş in Belgrade, and she invited me to Alanya. I liked it very much and wanted to come as soon as possible and not prolong this matter. Finally, I am here. If I have to speak about the people of Serbia, they also love Alanya and Turkey very much. I will also work to increase this love. I love Alanya and the people of Alanya very much."
'FELL IN LOVE WITH ALANYA'
Elvan Güneş, a member of the ALTAV board of directors who invited singer Ana Kokiç to Alanya, said that Kokiç filming a music video in Alanya is beneficial for the promotion of the district. Highlighting the importance of fairs held abroad for promotion, Güneş said:
"Fairs are a great opportunity for us. Ana had previously filmed a music video in Belek and had reached over 10 million views on YouTube alone. She is a very popular artist. At the fair in Serbia, I had requested our ambassador to meet with her regarding the filming of a music video in Alanya. With his support, we invited her to Alanya, and she accepted. As soon as she arrived, she fell in love with Alanya. We have started working on the music video for her song and will continue. This is a task too valuable to be done with money. If we were to place an advertisement in a channel or a newspaper, it would last 5 minutes, but this will remain in memories and on the internet for years."
'WE ARE ALSO WAITING FOR LOCAL ARTISTS'
Addressing singers in Turkey as well, Elvan Güneş said, "We have very popular artists in our country. Moreover, they are artists followed worldwide, such as Tarkan. Ana came from Serbia and became our promotion ambassador. This will be watched by the whole world. Our local artists should also break down the walls of Istanbul and tell the beauties of Turkey. I am not saying this only for Alanya. Our country has both a great deal of beauty and a need for promotion."