University contribution to tourism

The Rector of Alanya Alaaddin Keykubat University (ALKÜ), Prof. Dr. Ahmet Pınarbaşı, and his vice rectors visited the Alanya Tourist Operators Association (ALTİD). During the visit, it was planned to reveal the net number and profile of tourists arriving in Alanya through scientific research and to produce joint projects. ALTİD President Burhan Sili stated that the analysis of the data to be obtained would allow for the determination of future markets and the creation of promotion strategies according to countries.

Genel Sektörel

Alanya Alaaddin Keykubat University (ALKÜ) Rector Prof. Dr. Ahmet Pınarbaşı, together with Vice Rectors Prof. Dr. Fatih Gültekin and Prof. Dr. Hasan Güneş, visited the Alanya Tourist Operators Association (ALTİD). During the visit, it was planned to reveal the net number of tourists arriving in Alanya and their profile through scientific research.

“FIELD STUDIES WILL BE CONDUCTED”

Stating that ALTİD is an important non-governmental organization for the city and a valuable stakeholder for the university, Rector Pınarbaşı expressed that joint projects would be produced. Saying that they would achieve significant works together, Pınarbaşı said, “While revealing what the expectations of tourists are through the field studies we will conduct, we will also identify our deficiencies. By establishing a tourism research center, we will reach more scientific data.”

“PROMOTION STRATEGIES WILL BE DETERMINED”

Emphasizing that producing a tourist profile X-ray, to be determined by accessing figures through agencies, and expressing it in academic language will be important for sustainable tourism, ALTİD President and Türkiye Hotel Association (TÜROFED) Board Member Burhan Sili said, “As a result of the scientific analysis of the data obtained, it will be revealed which market and which tourist profile we will prioritize in the future, both in general terms and on a facility basis. We will also determine promotion strategies according to countries in our promotional activities.”