Hennes Magazine, one of Sweden's largest women's magazines, arrived in Alanya on February 28 with a team of 8 people.
Hosted in Alanya under the sponsorship and cooperation of ALTAV (Alanya Tourism & Promotion Foundation), the Hennes Magazine team will carry out the 2009 summer fashion shoots in the district.
As the most widely read magazine among Swedish women in the 25-40 age group, Hennes is conducting its shoots in Alanya across four themes: bikini, summer clothing, safari, and party. The shoots to be conducted under these four headings will be featured in the May, June, and July issues of Hennes magazine and will represent Hennes's 2009 summer fashion throughout the year. The 8-person group includes the magazine's fashion editor, the shoot crew, and models.
While behind-the-scenes news regarding the program in Alanya is being created for the magazine, these news items will be published both in Hennes magazine and on the internet blogs of the magazine's fashion editor and top model. For this reason, the shoots in Alanya will be documented with photographs and articles to be turned into news.
Useful information regarding Alanya, such as how to get to Alanya and travel impressions, will also be conveyed in the magazine. With the shoots to be held in Alanya, Hennes Magazine's 2009 summer fashion and Alanya as a resort destination have been identified as focal points. Following the scouting trip conducted on Sunday, shoots began on Monday, and the group's work is continuing intensively.
While ALTAV obtains the right to a full-page advertisement in Hennes Magazine in exchange for the sponsorship, it was stated in the statement made by ALTAV that this opportunity will be used for the promotion of Alanya and Turkey on the basis of destination and country promotion.