The first part of the project presentation meeting, which explained the Principles of Sustainability in Tourism launched under the name Netherlands Sustainable Trade Initiative (IDH), was a meeting with stakeholders and took place with the participation of tourism industry organization representatives, industry organizations, banks, local administrators, and non-governmental organizations. In this meeting, which was attended by ALTİD President Gülçin Güner, company officials provided information on the subject of Why and How can Sustainability Principles be applied in Tourism Supply Chains, Primarily in Hotels? The second meeting was held for hotel and facility managers. In this section, the introduction of the project and the Travelife Sustainability System, a presentation by a hotel receiving the Travelife System Implementation Award, and a presentation by a representative of the Turkish Corporate Social Responsibility Association were delivered. Emphasis was placed on the advantages provided to businesses in the tourism sector regarding improving environmental and social service quality, achieving significant cost savings, retaining customer bases, and strengthening marketing opportunities.