In February, we conducted promotional activities in 8 countries.

The impressions gathered from the fairs attended in February reveal positive developments, including expectations of growth in 2018 for the markets of Belgium, the Czech Republic, Estonia, Latvia, Romania, and Serbia, as well as new operations. Dobrinka Batsanova, Deputy Mayor of the municipality of Petriç in Bulgaria, proposed a sister city agreement with Alanya. Assen Hitov, General Manager of Emerald Travel, announced that they will be adding additional flights to Antalya Airport. In the Swedish market, the Alanya Tourism Promotion Foundation participated in the "Real Estate Abroad Fair" held in Stockholm, implementing an alternative promotional strategy, as the Ministry of Culture and Tourism did not participate in the fair.

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Key takeaways from the fairs attended in February are as follows: BELGIUM: While data from recent years shows a rapid decline in this market, with 262,000, 235,000, 143,000, and 135,000 tourists entering our country in 2014, 2015, 2016, and 2017 respectively, the 2018 reservation figures indicate a renewed upward trend. BULGARIA: Dobrinka Batsanova, Deputy Mayor of the municipality of Petriç in Bulgaria, has proposed a sister city agreement with Alanya. Additionally, Assen Hitov, General Manager of Emerald Travel, stated that they operate 2 flights per week to Antalya Airport and will be adding more flights. CZECH REPUBLIC: This market, which attracted attention with 220,000, 82,000, and 123,000 passengers in 2015, 2016, and 2017 respectively, saw Czechs once again rank Turkey as their top choice for vacations this year. Tour operators are reporting that they have already reached their target number of passengers and are increasing capacity with additional flights and hotel reservations. ESTONIA: Good news has come from Estonia. Three tour operators with expertise in the Baltic market will bring 200,000 passengers to Antalya. Approximately half of Antalya's guests book their reservations through Alanya. SWEDEN: Due to the Ministry of Culture and Tourism's decision not to participate in the tourism fair held in Sweden, the Alanya Tourism Promotion Foundation developed alternative strategies and participated in the "Real Estate for Sale Abroad Fair" held in Stockholm. In addition to Turkey, Spain, the Turkish Republic of Northern Cyprus, Portugal, Thailand, Malta, the United States, Slovenia, Greece, and the Turkish Republic of Northern Cyprus participated in the fair. LATVIA: The majority of Latvians who visit our country for vacation purposes prefer Antalya. Looking at the number of people visiting Turkey, we see 59,000 in 2015, 34,000 in 2016, and 45,000 in 2017. Of the visitors in 2017, 24,000 chose Antalya through travel agencies. The largest tour operators in the Balkans, Teztour and Novaturas, are sharing these figures. With the addition of Kidy Tour, which will begin operations in the region in 2018, the total target of these three operators for this year is to bring 30,000 guests to Antalya. ROMANIA: Tourism professionals have set a target of 160,000 for Romania, which has an 117,000 "package holiday" market share. The target for the number of passengers entering our country is 500,000. SERBIA: Due to problems experienced in previous years, the guests we received from this market have shifted to Greece and Spain, but these countries have not been able to match the balance of hygiene, service, hospitality, and price found in Turkey. Serbians who were forced to interrupt their vacations in Turkey have developed a longing for Turkey, and this is reflected in the 2018 reservation figures. Overall, when considering the Serbian market, the 2015 reservation figures have returned, and Alanya has emerged as the most preferred destination in overall sales.