On 03.10.2012, an evaluation meeting was held together with the sector regarding the international tourism fairs attended by our Ministry, under the chairmanship of Promotion General Manager Cumhur Güven TAŞBAŞI. Representatives from TÜRSAB, TÜROFED, TUROB, ALTİD, and FETOB attended the meeting. In the meeting, which was attended by ALTİD Secretary General Mehmet Dahaoğlu, the following matters were decided.
Participation must be ensured in fairs in new destinations that are coming to the forefront in the world. (Such as BRICS countries)
Participation in exhibitions that have been attended previously and in which our competitors are also present must continue.
Participation should be ensured in the fairs within Turkish Airlines' new flight destinations by researching said fairs.
Emphasis should be placed on specialized trade fairs, and the participation of specialized sectoral organizations in these fairs should be ensured.
Emphasis should be placed on luxury fairs.
Workshops and roadshows should be conducted in smaller markets.
Participation should be ensured by setting up stands at major international festivals.
The participation of provinces in fairs should be carried out with professional delegations, and importance should be given to the participation of provinces other than major tourism destinations in the fairs in question under the umbrella of Development Agencies.
Participation must be ensured in the conferences organized during the fairs.
Advertising activities during fairs are of great importance. Additionally, emphasis should be placed on digital promotion in the press centers at fairs.
During fairs, it must be ensured that stands are not left unattended by having multilingual staff present at the stands from the beginning to the end of the fair.
Following the meeting, the 2013 exhibition list will be reviewed, and an assessment will be conducted by the sector regarding the exhibitions deemed appropriate for addition to or removal from the list, as well as the exhibitions to be attended, and the result will be communicated to the Ministry.
During the meeting, an exchange of views was also held regarding the booth concept studies prepared for major fairs.