Türkiye is participating in the fair this year with a 300-square-meter stand area. At the fair, in addition to destinations such as THY, Alanya, Bodrum, Kemer, and Marmaris, there are also stands of THY, TÜRSAB, TUROB, as well as agencies and hotels. The total number of companies, destinations, and associations participating in the fair from Türkiye is 16. ALTİD President Gülçin Güner represents Alanya.
There is a tourism relationship between Türkiye and Serbia that is on a continuous upward trend. The number of visitors from Serbia, which was 134 thousand in 2011, has reached 157 thousand, increasing by 14 percent in 2012. A grand ceremony was also held at the opening of the fair. At the event, Serbia Minister of Finance and Economy Goran Petković, Germany Tourism Office President Petra Hrdofer, Association of European Travel Agencies President Boris Zgomba, and Serbia Tourism Office President Gordana Plamenč gave speeches. Minister of Finance and Economy Goran Petković drew attention to the role of THY in the development of Serbian tourism.