A Research on Hotel Websites

At a seminar held on April 17, 2012, in the Alanya Faculty of Business meeting hall, ALTİD shared the research results regarding the websites of hotels in Alanya, with the participation of Assoc. Prof. Dr. Mustafa GÜLMEZ. In the research, the websites of four and five-star hotel enterprises were analyzed through 64 different parameters, including design, content, contact information, useful links, retention, privacy, and security criteria. In order to address the deficiencies in the hotels' websites, it is planned to present an "Best website award" in Alanya every year through the cooperation of the association and Akdeniz University.

Sektörel

At a seminar organized by ALTİD for its member hotels on April 17, 2012, at the Alanya Faculty of Business Administration meeting hall, the results of a study conducted on the websites of hotels in Alanya were presented with the participation of Assoc. Prof. Dr. Mustafa GÜLMEZ, a lecturer from Akdeniz University.

In the methodology of the research, which aims to conduct content analysis and situation assessments of the websites of four and five-star hotel enterprises in Alanya, and to determine the most and least frequently used features on their websites according to the types and classifications of the hotels, 6 main headings and a total of 64 criteria under these headings were taken into consideration for the content analysis of the websites. In the evaluation, the main criteria of design, content, contact information, useful links, promotion, privacy, and security were used. Through the communication of the research, the goal of addressing the deficiencies of hotel websites and making them better was aimed, and it was planned that the evaluation on this matter would be conducted in cooperation with our association and Akdeniz University, and that an "Best website award" would be presented in Alanya every year.