Prior to the Alanya destination study, the Ministry's General Directorate of Promotion sent its experts to Alanya to evaluate the data, which was then conveyed to tourism professionals through the sectoral meeting held today.
In the meeting, which began with an opening speech by ALTİD President Gülçin Güner, General Manager of Promotion Mr. Cumhur Güven Taşbaşı made evaluations on “marketing activities carried out as a ministry, consumer demands and world statistics, and the impact of the economic crisis on the sector.
Deputy General Manager of Promotion, Mr. Levent Demirel, shared information regarding World Tourism Organization statistics; international tourist arrivals (which were 903 million in 2007 with a 6.6% increase compared to 2006, and reached 924 million in 2008 with a 2% increase), the countries sending the most tourists, forecasts for 2009, tourism trends, accommodation trends, the “new tourist,” trends in Europe, ministry promotion activities, hospitality activities, regional publications, and destination publications. Additionally; statistics regarding the German, Dutch, Scandinavian, Polish, Russian, Czech, British, Hungarian, Romanian, and Ukrainian markets were specified, along with booking periods, booking methods, target audience, decision-making processes, preferred types of accommodation, the effects of the global economic crisis on the market, decision-making processes, trends in holiday types, other destinations preferred in Turkey outside of Alanya, non-hotel activities, holiday periods, average holiday duration, reasons for preferring Alanya, expectations regarding Alanya, and the tour operators driving the market.
An exchange of views took place at the end of the meeting.
ALTİD President Gülçin Güner thanked the General Director of Promotion and his team for their carefully prepared work and valuable participation. As Alanya, an Alanya engraving was presented to the General Director of Promotion, Mr. Taşbaşı. Due to such an important meeting organization in terms of communication and coordination between the sector and the ministry, ministry members presented plaques to ALTİD President Gülçin Güner, Alanya District Governor Hulusi Doğan, Alanya Mayor Av. Hasan Sipahioğlu, and ALTAV President Faik Kaptanoğlu.